Despite the important influence of team reflexivity on new product development NPD success, a thorough analysis of its key antecedents, mediators, and moderators is. New Product Launch Marketing Activities In Emerging' title='New Product Launch Marketing Activities In Emerging' />Marketing Associates whats new. November 2. 01. 3 MA builds Tapco Group a new online home. MA recently completed a website redesign for The Tapco Group, a nationally recognized leader for over 5. Comprised of 1. 1 premier brands, The Tapco Group selected MA to redevelop its corporate website to include all its brand sites in one place. MA was tasked with combining 1. Check out The Tapco Groups new website www. MAs Hush Puppies Facebook App is well Hush Puppies recently launched its new line of cold weather footwear, Weather. Converticopter offers VTOL platforms with the highest range and speed in the industry using an advanced and patented wing configuration Tiltwing plus Boxwing. Satellite life extension including refueling and servicing, new satellite propulsion technology, spacebased manufacturing and other AIrobotics in space have gone. Microsoft. The fiercely competitive software giant is positioning its wares for cloud computing with software and services. The companys two cash cows operating. SMART boots, and they hired MA to create an app for the Hush Puppies Facebook page to promote the launch. MA developed a shoe personality quiz that features the product and serves as a way for users to interact with the new Weather. SMART line. The app was so successful in the U. S. that it has now gone global the Weather. SMART app has been added to the Hush Puppies UK Facebook page. MAs Koncordia Group doubles up on Daveys. For the second year in a row, Koncordia Group, MAs Delaware based marketing branch, was awarded a Silver Davey in the Integrated Campaign category. The Davey Awards are a global competition that honors the achievement of Creative Davids, where strength comes from ideas, intelligence and out of the box thinking, not a Giants bankroll. Koncordia Group won the 2. Davey award for its Delaware County Community College brand campaign. The campaign was first introduced on teaser billboards and followed by a full media launch including television, internet radio, outdoor, transit, online and on campus. September 2. 01. 3 MA teams up with Michigan healthtech startup, encouraging users to have fun living healthy. Marketing Associates and my. Nutratek have partnered to scale up an innovative technology platform that educates and tracks user health behaviors and supports lifelong wellness. Nutratek provides tools to create a fun and interactive personal health record and wellness solution for both kids and adults. The web portal, which is available to school districts, corporations and health care professionals, will be securely hosted in Marketing Associates SSAE 1. This partnership opens up significant opportunities for my. Nutratek to grow, and brings this unique initiative to a Southeast Michigan based technology facility. Delaware County Community College selects Koncordia Group as brand agency of record. Following a month long review, Koncordia Group, MAs Delaware based marketing branch, was awarded the brand advertising assignment for Delaware County Community College. Currently in development, the new campaign includes outdoor, transit, television, radio, mobile and online advertising. Delaware County Community College serves nearly 3. Delaware and Chester Counties in Pennsylvania. See the final web design www. MA CEO invited to serve as Open. Co. DET Advisory Council Member. MAs CEO, Mark Petroff, has joined Josh Linkner CEO and Managing Partner of Detroit Venture Partners, Sue Mosey President of Midtown Detroit, Inc., Neville Monohar Digital Marketing Strategist for Chrysler and many other Detroit leaders on the Open. Co. DET Advisory Council. Open. Co. DET is a new type of business conference where 6. Detroit opened their doors and welcomed the public to see and hear about their exciting work. The participating companies embrace the values of openness including open collaboration, communication and community. Open. Co. DETs overall mission is to broaden the audience and heighten the impact of all the exciting business news taking place in the city of Detroit. MAs Koncordia Group launches new website. In conjunction with the agencys move to downtown Wilmington this September, Koncordia Group, MAs Delaware based marketing branch, also launched its new website. The new site features insights into Koncordia Groups methods, highlights its employees and showcases a variety of recent work including Comcast Spotlight, Workrite and St. Francis Healthcare. Check out the new Koncordia Group website. August 2. 01. 3 Weve been accepted University of Michigan Dearborn selects MA as its marketingadvertising agency. Dual Boot Xp Windows 7 Separate Hard Drives. This fall, Marketing Associates is heading back to school. The University of Michigan Dearborn recently hired MA as its new marketing and advertising agency. UM Dearborn, which is one of the two satellite campuses of the University of Michigan, selected MA to promote its brand and support recruitment efforts. MA will help the University increase its brand awareness among potential students and parents by delivering messages through strategic media placements and providing social analytics monitoring and tracking. MAs Creative Department a big winner at the IABC Renaissance Awards MAs Creative Department has had a busy month at the podium this summer. Following a record setting haul at the DMAD Target Awards, MA received top honors at the International Association of Business Communicators IABC 3. Annual Renaissance Awards, held at the Henry Ford Centennial Library in Dearborn, Michigan. MA earned seven awards, including Awards in Excellence for work on Logicalis brand videos and Ford Truck Commercial Connection direct mail pieces an Award of Honor for the Direct Marketing Association of Detroit DMAD Program Ad and Awards of Merit for MAs holiday party invitation, Logicalis Private Cloud Campaign and an internal Cool Places to Work poster campaign. July 2. 01. 3 MA at the Live Downtown Games. This year, Detroits finest athletes from six major employers showcased their talent and skills in the Live Downtown Games. Over the course of five days, employees from Blue Cross Blue Shield of Michigan, Quicken Loans, Compuware, DTE Energy, Strategic Staffing Solutions and MA competed in a series of Olympic style activities, as well as field day, a Detroit themed scavenger hunt and a community philanthropic event benefiting Detroit Public Schools. Our own PresidentCEO, Mark Petroff, joined in the fun, competing against other corporate bigwigs in the Executive Bungee Run. MA put up a tough fight throughout the games and while we may not have won overall, we took the gold in the obstacle course and bronze in field day. DMAD Awards You cant spell DMAD without MAMarketing Associates was recently honored with 1. Direct Marketing Association of Detroit DMAD Target Awards show. DMADs Target Awards honor excellence in print and electronic direct marketing, with criteria including both creativity and measurable results in the marketplace. MA was awarded 1st, 2nd or 3rd place for 1. Most Innovative Solution Award for our work on the Logicalis Private Cloud Campaign. We are proud of our award winning work, and honored to be included among some of metro Detroits top agencies. First place awards included work for such clients as Talmer Bank Trust, Mc. Kesson Pharmacy Systems, Logicalis, and the Freedom Center as well as for the DMAD Target Awards ad. Second place honors went to work produced for Ford Truck Commercial Connection, Kitchen. Aid, Infowerks, Logicalis and a Gleaners Food Bank promotion, among others. June 2. 01. 3 Major data security company engages MA to build its brand identity Infowerks Data Services recently engaged our Creative and Salesforce specialists to develop an integrated marketing plan complete with a website revamp, search engine marketing, social media improvements, advertising and Salesforce implementation. Infowerks is a leading provider of data security and retention services for pharmacies across the U. S. The new marketing plan will reflect Infowerks position as an industry leading, advanced corporation within the pharmacy industry and will educate prospects and customers about its full scope of services. Check out the final web design www. MA helps Detroiters hit the beach this summer. Marketing Associates has been a proud supporter of Campus Martius Summer in the Park series for several years, sponsoring a variety of free events, films and concerts in Campus Martius Park.